Why use video to promote your business?
Reallymoving are proud to announce our partners can now add video to their directory pages.
Whether it’s sharing part of your day, talking to your client or showing off what you do, it’s clear that video is becoming big business. In a world of Youtube, IGTV, Facebook and Snapchat Stories, consumers are becoming more and more comfortable with video.
What’s the advantage?
It’s easy to dismiss video as simply marketing with bells on, but with Cisco predicting that more than
80% of all internet traffic will be video by 2021, it’s important to get on board.
Videos are short, easily accessible and present information to your customer in an interesting, engaging way. They don’t have to be all-singing-all-dancing to be effective.
Video gives you the opportunity to reach out to your customer, show off who you are and what matters to you. It adds a human element to your business – presenting the person and voice behind the brand, creating ways to connect.
Research from Vidyard shows that it’s not only about branding – it’s about trust and information.
Adding video can boost click through rates by 200-300%. With an increase in voice search and the use of home assistants like GoogleHome and Alexa, users are becoming more used to being given information to consume, rather than spending hours researching and reading.
That’s where video has a role to play.
What are the concerns?
Many assume video will be a costly option, with the need for expensive equipment or a professional team. If you have the budget and are eager to make a promotional video, then go ahead, but you don’t need thousands to make great video content.
Video brilliantly displays the human element – a surveyor talking through a typical report, a conveyancer doing a Q and A, or a removals team demonstrating how to pack efficiently are all simple ideas. With the improvement in mobile technology over the last decade, you can easily record a great video on your phone.
Simple small purchases like a plug in microphone, a tripod and some soundproofing in the room you use to record can make a big difference to the quality of the video without requiring a huge spend.
You can also use some great free tools to edit your videos after, making them look as professional as possible.
Why we think video matters
For reallymoving, our main goal is to connect our partners with the customers who are looking for them. We want to make it easy for our users to find your company, which is why we put so much effort into SEO and marketing strategies to become a hub for home removals services.
Offering video on your directory page is a great way to let you tell the world who you are and what you care about. Before, customers used your description and great reviews to tell if you were the right company for them, and they’ll continue to do that. Video adds a little personality to your page and can make you stand out.
If you’re not sure what to put in your video, or want some support, get in touch with your Account Manager to discuss, or ask for our video guidelines and tips.